Bledi, meaning "my country" is a reflection of my deep love and connection to my roots. As a woman of Moroccan heritage, I founded Bledi to share the essence of Morocco, not just through clothing, but through the stories, traditions, and craftsmanship that shaped my upbringing.

With Moroccan fashion gaining global popularity, authenticity is often lost. That’s why Bledi is more than just a brand. It’s a tribute to my heritage, a commitment to supporting local artisans, and a way to share the richness of Moroccan culture with you.<3